Lafayette 148
Social Media and Alternative Platforms
For the PF24, SP25, FA25, RS26, SP26 and PF26 collections at Lafayette 148, I designed all the organic IG grids, IG stories assets, as well as alternative platforms assets including posts and banners for all of Lafayette 148’s social media pages (Instagram, Facebook, LinkedIn, YouTube, Pinterest, TikTok) which helped increase customer engagement and led to a growth rate of 9.38% and an average engagement of 3.6% (compared to 0.36% which is the average engagement in the fashion and apparel industry).
Each season includes the Instagram grid, Instagram stories, as well as all of the alternative platforms such as: TikTok, YouTube, Facebook, Pinterest and LinkedIn. I scheduled and managing all of our social assets while ensuring that assets is displaying correctly so that each channel is aligned in order to reach our overall marketing goals, budgeted correctly, optimized continuously and integrated with our broader marketing ecosystem.
