Burberry Goddess

Macy's Gift-with-Purchase Campaign (concept)

A self-initiated concept for Burberry Goddess, imagined as a retail activation on Macy's. I built static and video gift-with-purchase (GWP) banners for desktop and mobile, then mocked them up on Macy's Burberry brand page to show how they would perform in the actual shopping environment.

Static banner

On desktop, the banner splits into two panels:

• Left panel: the three Goddess bottles backlit in a golden field, so the product and mood lead.

• Right panel: the offer. It pairs the Burberry Goddess logotype and “Le Nouveau Parfum” with the gift, a Burberry tote, under the headline “A Gift for You” and the line “Yours with any Burberry Goddess purchase.”

The warm amber and earth palette carries across both panels, so the offer feels like part of the campaign rather than a promotional add-on.

On mobile, I restacked everything into one vertical frame, with the logo at the top, the bottles in the center, and the gift and headline below. The offer stays legible at thumb-scroll size.

Video banner

For the motion version, I replaced the product shot with a cinematic scene of wind moving through tall grass at golden hour. The effect is closer to a fragrance film than a banner. The offer panel stays static on desktop, so the message is readable from the first frame. On mobile, the logotype and GWP message sit over the moving footage.

In context

I placed both versions on Macy's Burberry brand page, on desktop and mobile, beneath the Burberry header and above the product grid. This showed how the banner holds up next to Macy's own navigation and promotions, and that the gift reads immediately in a busy retail environment.