Dibs Beauty
Retail & Digital Campaign
A multi-touchpoint campaign for Dibs Beauty spanning in-store retail, email marketing, and social — designed
using the brand's existing typography, color palette, and photography direction pulled from dibsbeauty.com.
In-Store Display / Banner — Glowtour® Duo
I designed a vertical retail banner to highlight the brand's bestselling, Allure award-winning Glowtour Duo. The layout leads with an intimate, editorial close-up beauty shot, letting the product's cream-blush texture do the selling, while the headline hierarchy ("THE BEST SELLING, AWARD WINNING" → "Glowtour® Duo") mirrors Dibs' own product-page conventions. The Allure badge and "Dualy Compact for Every Shade" tagline reinforce credibility and versatility at a glance. To test real-world impact, the banner was mocked up in-context: on a digital interactive kiosk with call-to-action button, and in a Sephora storefront window — showing how the design holds up at both close range and street-level scale.
Storytelling Email — Brush Dry Shampoo
I built a full-scroll email introducing the Brush Dry Shampoo launch, anchored by an animated hero banner: a spray mist drifts down onto the bristles of a makeup brush as the headline — "Your Brushes Deserve Better (30 Seconds to Fresh)" — locks into place, demonstrating the product in action before a single line of copy is read. From there, the email moves from hook to how it works to what else to shop. A "Why We Love It" diagram breaks down the formula's key features — quick-dry cleansing agents, signature vanillin swirl, zero-damage formula, no residue — turning ingredient education into a visual moment rather than a paragraph of copy. The email closes with a cross-sell to the brush set ("The Brushes Worth Keeping Clean"), backed by the line's Allure Best of Beauty win, plus standard footer elements (shipping, rewards, Shop Pay, social) styled to match Dibs' existing email system.
Instagram Story — 5-Minute Base Tutorial
I designed a 3-frame animated story walking viewers through a quick makeup routine, framed as a "5-Minute Base Tutorial." Each frame follows a consistent template — step number, instruction, product callout, and swipe-up link — so the sequence reads as a cohesive mini-series rather than three disconnected posts: Step 1 swipes on contour and blush, Step 2 blends it out, and Step 3 ties the routine back to the brand's own Brush Dry Shampoo, closing the loop between makeup application and brush care. The tutorial format doubles as organic product education, pairing a familiar, high-engagement content style (GRWM/tutorial) with a subtle product push at each step.
