Creating and Delivering The Morning Show Capsule Collection Assets

Lafayette 148 launched AppleTV+ The Morning Show Season 4, Capsule Collection. In collaboration with Costume Designer Sophie De Rakoff, Creative Director Emily Smith and her team developed as seen in Apple TV + The Morning Show looks for the characters played by Reese Witherspoon (Bradley), Greta Lee (Stella), Marion Cotillard (Celine) and our Fall 2025 Brand Ambassador Karen Pittman (Mia).  The Capsule Collection is now live on the website and is supported by a multi-channel marketing campaign including branded content, paid and owned media, email, SMS, and in-store.

To showcase the Collection, as Senior Digital Designer, I delivered from initial brief to QA with developers the full scope campaign for: the Homepage, the Top navigation, Category banners, Cross Promotional banners, Proximity, Social Media assets such as the IG feed posts for Instagram, the IG stories, Social Media alternative platform assets such YouTube, LinkedIn, TikTok, YouTube Shorts, Paid Social, Performance Max Video and Static Ad assets for Meta and Google.