Lafayette 148 New York social media
Each season, manage and create all the organic IG grids, IG stories assets, as well as alternative platforms assets including
posts and banners for all of Lafayette 148’s social media pages (Instagram, Facebook, LinkedIn, YouTube, Pinterest, TikTok)
which helped increase customer engagement and led to a growth rate of 9.38% and an average engagement of 3.6%
(compared to 0.36% which is the average engagement in the fashion and apparel industry). The latest season is the Resort 2025
season includes the Instagram grid, Instagram stories, as well as all of the alternative platforms such as: TikTok, YouTube, Facebook,
Pinterest and LinkedIn. I am also responsible for scheduling all of our social assets into Later and ensuring that assets is displaying
correctly so that each channel is aligned in order to reach our overall marketing goals, budgeted correctly, optimized
continuously and integrated with our broader marketing ecosystem.
