For the SP25, FA25, RS26, SP26 and PF26 collections at Lafayette 148, I designed static and video paid ads as well as Demand Gen static and video paid ads for Paid Search, Affiliate Shopping, Paid Social and WSJ ads. These ads are comprised carousels, static and video link ads that are divided into three marketing goals: Awareness, Consideration and Conversion for Meta and Google. These static and video ads for Paid Search, Affiliate Shopping, Paid Social and WSJ ads which in total have generated a revenue of over $33 million in sales.